Empowering Independent Restaurants
Embedded Files
Bay Area Startup
Lead UX - Ul Designer
Project Overview
Project Overview
boons provides restaurants with a platform that streamlines online ordering, custom website branding, flexible delivery options, catering, and data-driven marketing tools.
Year
Tools
The Problem
Objective
2024 - 2025
Figma
Rising operational costs require owners to increase digital operations. They turn to online marketplaces but these marketplaces are not sustainable.
To design a seamless and user-friendly food ordering and management website and app to empower local businesses and enhance consumer satisfaction.
Process
Process
The design process was not a linear, step-by-step journey.
Testing can reveal unexpected obstacles. New insights or technical constraints? Go back to ideation and iteration.
A flexible and cyclical process ensures that Boons meets user needs and business goals.
Understand Boons
Understand Boons
Conduct market research and understand where boons is positioned, what is the state of the industry, and learn what our users need.
1. We are a direct, first-party solution that connects restaurants directly with their customers.
2. Owners are typically 50+ years old, not tech-savvy, and are stressed over increasing operational costs.
3. Consumers want a convenient way to order online while also effectively supporting local businesses.
Initial Sketches
Initial Sketches
Sketches focused on the layout and content tailored towards increasing user engagement and communicating company values.
Wireframes
Wireframes
Following the initial sketches, I created high-fidelity wireframes that considered branding, information hierarchy, accessibility, and more.
How can I best utilize real estate to display the key information a restaurant worker needs when receiving a new order alert?
The Merchant App
The Merchant App
Information Hierarchy - What's most important for consumers when they open the app?
The Consumer App
The Consumer App
Iteration 1
Iteration 1
Regular or catering order
Location
Deals
Iteration 2
Iteration 2
Location
Time
Price
The landing page displays the company's partner restaurants, so it needs to effectively capture users' attention, have a clear call to action, and reflect the boons style guide with the correct personality and values.
The Consumer Website
The Consumer Website
What are the next steps?
What are the next steps?
Future roadmap for further improving the boons experience.
Conduct customer and restaurant partner surveys and interviews to gather feedback, suggestions for improvement, and any usability issues.
Reflection
Reflection
This experience taught me to balance creativity with the practical constraints of resources, time limits, and technical capabilities while ensuring that our products are feasible, meet business goals, and user needs.
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